Case Study: How a Startup Boosted Sales with a Native App Development.

 

Client Background

A tech startup in the e-commerce sector that offers a wide range of advanced tech gadgets, accessories, and electronic devices. They had a functional website and high-quality products, but they noticed that it didn’t give them the desired sales and conversion rates. They realized that their website was not seamlessly functional on mobile devices. This issue leads to a lot of backlashes like low mobile traffic, cart abandonment, and poor user experience which eventually affects the brand image and reputation. 

 

Challenges

  • Poor Mobile Experience: The company website is not functional and responsive on mobile devices. Users are facing problems like long loading times, navigation issues, and disappointing user experience. 
  • Low Customer Retention: The company was not able to build a trustworthy and long-term relationship with its clients. They noticed that customers do not visit again after the initial visit. 
  • Cart Abandonment: They realized that their check-out process is quite complicated for customers which resulted in high cart abandonment rates and low sales for the company. 
  • Limited Personalization: The website has limited features, it’s not designed to recommend products to clients according to their preferences, and it’s not customized to the company’s needs and audience’s tastes. 
  • Competition: The tech sector is heavily crowded as well as highly competitive. So the company was struggling to stand out in the competitive marketplace and make its unique brand identity. 

 

Objectives

  • To enhance the shopping experience on mobile devices.
  • To enhance the user experience and engagement with the brand.
  • To reduce customer retention and cart abandonment. 
  • To provide personalized space to customers to build loyalty.
  • To increase sales through high-performing and functional native mobile apps



Solution

Tech company was searching for a solution and that’s where Softsoul International came. Softsoul International helped the tech company with a custom native app development service that will solve all the problems. 

 

  •  Optimized Native App Design

Softsoul International created a modern, sleek, and professional design with an easy-to-use responsive mobile app so that users could have quick access to all the features. We incorporate high-resolution images and 360-degree views so that the user can explore gadgets in detail before making a purchase.

  •  Integration with E-Commerce Platform

Our expert team enables the app to work seamlessly with their existing e-commerce platform by integrating the app and e-commerce platform. We added features like real-time inventory updates, unified customer accounts, and order synchronization to ensure smooth processing and delivery.

  •  Personalized Shopping Experience

Softsoul International added several features like AI-powered recommendations to recommend content by analyzing user behavior, push notifications to receive timely notifications about updates, and an in-app wishlist so the user can save their favorite product and receive notifications when they are on sale. 

  •  Performance Optimization & Speed

Our team’s primary focus was on performance and speed as it is the major drawback for an app. We optimized the app loading time and made sure the app consumes minimal battery life so the app remains responsive across all screen sizes and resolutions that provide a seamless and satisfactory experience to users.  

 

  •  Simplified Checkout Process

Softsoul’s team simplified the whole checkout process by enabling one-click payments for returning customers and multiple payment options for customers. We added the auto-fill feature to speed up the process and the user can also checkout without creating an account. 

 

  •  Enhanced Security Features

As security is a major concern, so we implemented advanced security features like trusted payment solutions, data encryption, and two-factor authentication. We made sure that user data remained safe and protected.  

 

  • Analytics & Insights

To gain insights into user behavior, sales, and app performance, we incorporated analytic tools to track user behavior and real-time tracking of product performance. The company could also run A/B testing on various features to make sure what works best for them. 

 

Results 

The tech company saw some measurable improvements after the launch of the native mobile app:

  • The company experienced a 30% increase in sales in the first quarter after the app launch. 
  • The custom native app led to a 40% increase in user engagement. 
  • The company achieved a 20% reduction in cart abandonment.
  • The company saw a 25% improvement in customer retention.
  • The custom native app contributed to a 15% increase in the overall conversion rate.

 

Services Provided by Softsoul International:

Softsoul International provided these services that give outstanding results to the tech company: 

  • We created a high-performance native app that works seamlessly on both platforms i.e. iOS and Android. 
  • Our team designed a modern app interface that is not only visually appealing but also user-friendly. 
  • By integrating the app with the existing e-commerce platform and inventory management system, we ensured a unified workflow for users. 
  • We incorporated advanced security measures and encrypted the data so the users could have a risk-free platform.
  • Our experts made sure that the app loads quickly and uses minimal system resources which enhances user experience.
  • We provided advanced analytics tools to gain insights into sales, user behavior, and app performance.
  • Our team also offered continuous updates and support to ensure the app remains up-to-date and competitive in the digital market.

 

Conclusion

Softsoul International changed the overall digital presence of the tech company and delivered outstanding results, by providing our amazing native app development service. Our custom native app development service focuses on seamless user experience, customized features, and performance optimization. Our team ensures that our personalized strategies for the app deliver sales and long-term growth while being competitive in the digital marketplace. In no time, the tech company saw a major rise in sales and engagements. 

If your business also facing these problems, Softsoul can help you by providing the ultimate solutions. Get in touch with us now to increase your engagement and drive sales!

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